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Teaching the organization the power of digital
Digital marketers have to not only develop and execute interactive marketing strategy they have to teach the organization about the depth and breadth of digital marketing. Too many people think...
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The challenges of digital marketing integration
If brands readily acknowledge the efficiencies and impact bought by integrating digital marketing, why then is the implementation process so slow? Only 6% of of respondents thought that their digital...
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e-mails purchases at least three times that of social media
McKinsey: It’s a postholiday tradition up there with returning unwanted gifts and vowing to exercise more: spending a few hours cleaning out your e-mail inbox. If you’re wondering why...
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The hype around big data
The hype machine is on high when it comes to big data. So called analysts, who are actually journalists and have little or no actual marketing experience, are trying to convince marketers that they...
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This weeks marketing charts
The post This weeks marketing charts appeared first on New Media and Marketing.
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Why CMOs are struggling with digital marketing
In the face of increasing complexity in the markets and customers they serve, CMOs are struggling to keep pace with competing business demands, proliferating channels and partners, and a disconnect...
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Marketers know they must reinvent themselves
Sixty-four percent of marketers expect their role to change in the next year; 81% in the next 3 years and while two in five (40%) marketers surveyed stated that they wanted to reinvent themselves, only...
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Digital marketing: Untold secrets
For the first time it’s been reported that more money is flowing into digital media than offline channels. As more and more “experts” tell you why you should be increasing your digital marketing...
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Consumers don’t want to talk to PR on social media
PR is part of marketing, marketing is not part of PR. When consumers ask a brand about their product or have a question or comment they want to speak to someone who KNOWS the answer, not a PR person...
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7 Things that every marketer should know about digital marketing
Digital marketing is evolving and the changes that are happening with digital marketing are being implemented at light speed. If organizations take weeks of Power Points to get the ball rolling they...
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Digital marketing update
The digital marketing space is changing and changing very rapidly. If you don’t keep up on trends and changes you might be wasting a lot of money. Here are the top stories, trends and resources from...
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The era of the personal computer is NOT over
Stupidity exists everywhere, but the author of an article called “It’s Official: The Era of the Personal Computer Is Over” just does not understand what he is talking about. If anyone thinks the era...
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Millennial Moms Matter
Millennial moms are a large segment with huge spending power, according to Baby Center. They are 84mm US adults aged 18-34 with $1.3t in annual spending and $430b in discretionary spending. 83% of...
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Digital Talent Lacking
There is a pervasive, deeply running digital marketing talent gap – a substantial difference between what employers value and what talent is available. While 71% of large brand/enterprise...
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A few thoughts on Forrester…
Forrester, the respected market research company, has a history of releasing reports that cast Facebook in a bad light in the eyes of advertisers. Forrester’s Nate Elliott says Facebook’s move to...
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Time to beef up your digital marketing department
Digital marketing is too damn important to leave to just one person or one agency. Today you need a person for analytics, paid media, content as well as a director level to oversee all your digital...
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Marketers still don’t get the Web….
You would have thought by now that most brands, and marketers, would have nailed down digital marketing, but spend a day on your iPad or iPhone and you will soon be annoyed by apps that don’t work and...
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No, the PC is not dead
Flurry CEO: The end of PCs is coming? Sorry but he is way off. First off the sale of Chromebooks and new, inexpensive Windows laptops is a great indication that the PC is not dead. In addition,...
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The growing “switching” economy
Five years ago, 78 percent of consumers used at least one online channel when prospecting. Today, 88 percent do—and four in 10 want even more digital interactions than what companies are providing....
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Focus on your branded website, not social media
Forrester found that visiting a company’s website is the number one way fans prefer to stay in touch with the brands they love, outranking Facebook all the way down at number five. While their...
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